Campaign details
Agency: First PartnersBrand: ITC Limited
Situational Analysis
Notebooks are considered as mere utility items with low involvement from the target audience
School notebooks are intrinsic part of childhood, of growing up and of the whole learning process which starts with notebooks being the first platform of expression for a child. A notebook is just not a notebook, it is the recorder of the first scribbling of letters & numbers and the canvas of those art masterpieces. It is also the worksheet for solving science problems & writing those mathematical theorems. It is even the source...