ITC: WOW – Saving India from six Chandigarh-equivalent landfill sites

ITC Limited, a multinational conglomerate, reduced the amount of waste going to landfill in India by launching the Wellbeing out of Waste (WOW) initiative that spreads awareness about the need to address this problem.

Situational Analysis

Urban India is literally drowning in its waste; 81% of municipal solid waste is sent to landfills every day; ITC's Wellbeing out of Waste – WOW – initiative, spreads awareness about waste segregation and creates an ecosystem for sustainable waste management, whilst creating livelihoods, through innovative methods

Urban India is among the world's largest garbage generators. Every year Indian cities generate about 49.34 million tonnes of municipal solid waste (MSW), of which a staggering 81% is being sent to landfill, open dump sites or just left as litter. India's will require land for landfills equivalent to six...

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