Campaign details
Brand: John DeereAdvertiser: John DeereAgency: Edelman, United Entertainment Group, imre
Challenge & Situational Analysis
COVID Setbacks
Farmers are the backbone of our nation. Even when faced with insurmountable challenges, one missed harvest can have a cascade of ripple effects across their livelihoods and the food supply chain.
Our non-profit partner, Farm Rescue, supports those facing adversity by allowing them to continue viable farm operations. When COVID-19 hit, we decided to take our support of Farm Rescue to the next level.
The Ask
During the height of COVID-19 in the U.S., many Americans, including...