Lenovo: New Realities Transforms Global POV on Empathy and Technology

Lenovo, a computer manufacturing company, launched a global short film series that used Virtual Reality to show people the stories of 10 extraordinary women leading the charge on critical issues.

Campaign details

Brand: LenovoAdvertiser: Legend HoldingsAgency: Zeno Group

Our Challenge

While Lenovo is one of the world's largest technology companies, it also strives to empower people to use technology to instill hope and make the world a better place. So when its 2020 Empathy and Technology Report revealed that 78% of people believe that an "empathy gap" prevents them and others from seeing the world from perspectives other than their own, it also was heartened to see that 51% of Gen Z (18- to 24-year-olds) say technology makes them moreempathetic because it helps...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands