Campaign details
Brand: LenovoAdvertiser: Legend HoldingsAgency: Zeno Group
Our Challenge
While Lenovo is one of the world's largest technology companies, it also strives to empower people to use technology to instill hope and make the world a better place. So when its 2020 Empathy and Technology Report revealed that 78% of people believe that an "empathy gap" prevents them and others from seeing the world from perspectives other than their own, it also was heartened to see that 51% of Gen Z (18- to 24-year-olds) say technology makes them moreempathetic because it helps...