Libresse: Liberating Our Periods 2.0 – from spiritual impact to marketing effectiveness

Libresse, a menstrual hygiene brand, broke traditions and norms concerning periods in China with its #LiberatingOurPeriods campaign.
  • On May Y2020, Libresse released a powerful launch campaign "Liberating Our Periods (月经不隐藏), as a first wave announcement of this new comer to compete in the high-end women hygiene category in China. In the coming quarters (Y2020 Q3 to Y2021 Q1), the brand needs to face more fierce competition in continuous "e-com sales season" in September, November(Double 11 festival) & March (Women's Day).
  • The agency was tasked to leverage the huge awareness and resonance from "Liberating Our Periods 1.0", to generate series of product marketing, social endorser marketing & CSR initiatives, in order to drive new user convert....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands