Libresse: The first menstruation themed live stream exhibition event of Libresse new product launch

Libresse, the feminine hygiene product brand, launched the 'Liberating Our Periods' campaign in China.

In 2020, Libresse launch the pioneering "Liberating Our Periods" campaign and gained an huge social impact. As female consumption keeps upgrading in 2021, Libresse launches a high-end product line to fit two market demands - 1) after Covid-19, private hygiene care was growing rapidly in women market, 2) women consumers were encouraged to express their true needs and follow their own hearts, not to hide private thoughts to cater to the external voices. Thus Libresse goes beyond from provoking periods culture change, and innovates a new product line which are "better-fit" the market demands from both physical needs and mental...

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