LMC: Blazing the Trail (Razíme Cestu)

LMC, a company that manages career and education websites, launched the Blazing the Trail campaign in the Czech Republic to offer coal miners the possibility to attend a retraining course.

Campaign details

Brand: LMCAgency: AC&C Public Relations

Situation

Our client, LMC, that runs several career & education online websites, wants to assist people in their decision and determination to seek jobs that will make them satisfied or even happy. In our country, there is extremely low unemployment; and in addition to that, there is lack of IT workers. On the other hand, there are regions where heavy industry was dominant in the past. However, there is now a high unemployment rate mainly of low profile workers, especially those who have worked in mining industry. The reason is...

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