Overview
Two of the UK's most iconic FMCG stalwarts coming together in matrimony during a turbulent summer when many such ceremonies were being postponed was perhaps just the tonic that the country needed to spread a little cheer, one divisive spray at a time. So, how do you marry two cultural icons, Lynx Africa and Marmite, against the cosmic tide of COVID-19 and still get people to notice? We found a way to create a ‘water cooler conversation' at a time when water coolers were out of bounds.
Ambition & Audience Insight
The beauty personal care category was facing one...