Marriott International: The longest virtual pride parade

Marriott, a hospitality company, launched a campaign in the Caribbean and Latin America to establish the brand as a destination where the LGBTQ+ community feel welcomed, include Marriott in the conversation and stimulate travel as restrictions lifted.

Introduction

Marriott believes that love is a universal language and has consistently demonstrated its support for the LGBTQ+ community. Each year during LGBTQ+ Pride Month (June), Marriott makes a special effort to demonstrate its support of the community and commitment to diversity and inclusion.

In 2020, annual activities were disrupted by COVID-19; but Marriott returned in 2021 with an unprecedented celebration of diversity: Marriott International's Longest Virtual Pride Parade.

The Longest Virtual Pride Parade celebrates the beauty and diversity of the Caribbean and Latin American region, as well as the creativity and commitment of its valued associates.

With the support...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands