Mastercard: Connecting the Falklands

Mastercard and Square, two financial services companies, partnered with the Falkland Islands Government to solve one of the greatest challenges facing the Islands' small- and medium-sized businesses: accepting card and digital payments.

Summary

Connecting the Falklands, a partnership between the Falkland Islands Government, Mastercard, and Square; solving one of the greatest challenges facing the Islands' small and medium- sized businesses - accepting card and digital payments.

Background to the Partnership

The Falkland Islands, a British Overseas Territory, lies 8,000 miles from London in a remote location. Many of the Islands' businesses have been cash-only due to complicated banking and compliance considerations and physical hardware issues. This has made it incredibly difficult - sometimes impossible - for businesses to accept card payments.

With only one cash machine and one bank branch on...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands