Campaign details
Brand: Metro NashvilleAdvertiser: Metro NashvilleAgency: Finn Partners
March 2-3: The First Devastating Blow
Late on the evening of March 2, a deadly EF4 tornado ripped through Middle Tennessee, destroying homes and infrastructure and leaving billions of dollars of destruction in its wake.
In total, the supercell was responsible for $1,504 B in damages, over 100,000 power outages, and 5 Nashville lives lost. And it stands as the 6th deadliest tornado in U.S. history.
On March 3rd the city awoke to wreckage and newly-elected Mayor Cooper awoke to the reality that his ambitious financial...