Summary
How do you pressure a Government to rescind its decision on a ban whose implementation affects millions of livelihoods? How do you shed a spotlight on an ignored industry yet contributes more than Ksh. 9billion to the exchequer and additional taxes to the devolved governments? This campaign shed light on the economic impact of the ban and the sector's contribution to the economy.
Hill + Knowlton Strategies Kenya in conjunction with the Mitumba Association of Kenya - the umbrella association for second-hand clothes traders - planned and executed a country-wide, multiplatform and a citizen-focused campaign. The campaign focused on...