Campaign details
Brand: Molson CanadaAdvertiser: Molson CanadaAgency: Citizen Relations Canada
The Brief & The Challenge
Brief
Molson Canadian is an inherently Canadian beer. Canadian is in the brand name after all. Our brief was to earn the nation's attention and get Canadians to proudly cheers with a Canadian beer on Canada Day.
Challenge
For decades, Molson Canadian proudly claimed the Canadian mantle as the only beer with our country's name on the label. As a result Canadians proudly held a Molson, making them the number one selling beer across the nation; that is, until global...