Campaign details
Brand: MucinexAdvertiser: Reckitt BenckiserAgency: Barbarian, m ss ng p eces, and Legend
Situational Analysis
MUCINEX® DTC Launch Event: A LIVE Fashion Show Streamed on YouTube Featuring Top YouTube Influencers Live from their Bedrooms!
MUCINEX® is America's #1 doctor recommended cough and cold brand that consumers trust to help improve their journey from sickness back to wellness. Typically, consumers have found relief with Mucinex by purchasing the product at drug, supermarket and mass merchandisers. However, when the COVID-19 pandemic hit, Mucinex elevated its brand purpose – "To Be A Helper" – by accelerating a...