Neste: Zero Island – A real-life experiment in climate neutrality

Neste, an engineering services company, reduced CO2 emissions on a Swedish island to highlight what is possible with the current technologies available.

It will take a lot of work and innovation to reach Sweden's goal of going climate neutral by 2045. To see how far we could get with technologies currently available to consumers, we set ourselves a challenge. We would help a Swedish island to reach zero net emissions and an ability to live 100% climate neutral.

And instead of the year 2045, we would do this within 12 months.

Challenge

  • We all know we need to take climate action now, but it's hard to know where to start.
  • As a renewable fuel company, Neste wanted to show that there is...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands