Nestlé: MonnBienKale

Nestlé, a multinational food and drink company, launched a mobile bus tour that showed the people of Mauritius the importance of a healthy, balanced breakfast.

Statement of Merit

According to psychologist Robert Cialdini's Laws of Persuasion, more particularly the Law of Reciprocity, if something is given away "for free," people are inclined to reciprocate.

In communications, the idea is to first Seek to Understand before being understood If one makes an honest attempt to understand his audience and their needs, then the audience is more inclined to respond in kind. The Nestle Breakfast campaign is an example of this above maxim.

The prevalence of non-communicable diseases is on the rise in Mauritius.

The "#Monnbienkale-Kick start your day with a healthy breakfast" campaign" a first in...

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