Nippon flower Council: Belated congratulations with flowers

Nippon flower Council, a body that incorporates flower producers, distributors and retailers, created a new buying occasion amidst the COVID-19 pandemic in Japan by encouraging people to buy flowers for missed celebrations.

Overview:

Creating a new opportunity to send flowers to our loved ones under COVID-19 situation

COVID-19 has drastically reduced the number of graduation ceremonies, weddings, and other ceremonies. This means that there are fewer opportunities for the flowers that decorate these. Ceremonies were not expected to return for the foreseeable future so the flower industry was faced with the urgent task of creating a new opportunity to present flowers.

We noticed that we sometimes miss the chance to celebrate our loved ones' special day because we feel sorry for being late for the day. Therefore, We tried to create a...

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