Omron Healthcare: HeartGuide launch

Omron Healthcare, a healthcare products brand, promoted its blood pressure smartwatch by launching at CES in the US and creating a PR dinner that provided the press with samples of the product.

Launching the World's First Wearable Blood Pressure Monior

OMRON Healthcare, the global leader in personal heart health and wellness technology, set out to challenge the perception of what a blood pressure monitor could be. With a mission of "Going for Zero" heart attacks and strokes, their goal was to reach individuals with the highest risk and teach them the importance of regular monitoring as a heart-healthy behavior.

OMRON spent years developing a new kind of blood pressure monitor - the first wearable blood pressure monitor that would recast the experience of monitoring one's blood pressure and serve act as a...

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