OPPO Australia and New Zealand: The Ultimate Internship

OPPO, a telecommunications brand, promoted its latest R17 Pro smartphone by creating The Ultimate Internship at OPPO for two applicants who would be armed with the smartphone, flown to 'instagrammable' destinations and mentored by established influencers.

The Brief

We were tasked with developing a campaign to launch and showcase the camera capabilities of OPPO's latest R17 Pro smartphone across Australia and New Zealand markets. In particular the campaign had to:

  • Generate mass brand awareness & media coverage beyond the tech pages
  • Appeal to a younger demographic (18-25)
  • Focus on KSP of OPPO's first triple lens camera

The Insight

We conducted research into OPPO's target market (18-25) to learn more about their interests and behaviours. One of the key insights taken from the research was that today's younger generation don't aspire for traditional jobs such as doctors,...

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