Pace Law: #1 in Environmental Law

Pace University, a higher education institution, promoted its law school among US voters by using technology to target them with unique and relevant political and social issues.

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The U.S. News World Report rankings are a dominant force in higher education

  • Depending on the academic vertical, 20% to 40% of an institution's U.S. News score is driven by what is, essentially, a popularity contest — a reputation survey completed annually by academic leaders and industry gatekeepers.
  • The stakes are high. The ripple effect of U.S. News rankings goes beyond the headline: empirical studies have shown their impact on admissions, alumni development, talent retention, and perceptions about graduates.
  • U.S. News rankings often favor incumbent elite universities, resulting in a cycle where lower-ranked institutions struggle to move...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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