Pantone Color of the Year 2020: A multi-sensory experience

Pantone, a color partner for design, promoted its color of 2020 in the US, Classic Blue, by creating a multi-sensory campaign that gave the color a custom taste, touch, scent, sound and sight.

Campaign details

Brand: PantoneAdvertiser: X-RiteAgency: Huge

Situation analysis

For the past twenty years, The Pantone Color of the Year program, created by the Pantone Color Institute, has celebrated the symbolic nature of color—and how the popularity of certain colors reflects culture in a particular moment. Pantone, a B2B brand, uses the Color of the Year as a key tentpole moment to provide strategic direction for the world of trend and design and showcase its relevance to its customers: brands, designers, and retailers across the world

As Pantone headed into a new era, the iconic platform...

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