Campaign details
Brand: PetcoAdvertiser: CVC Capital Partners / CPP Investment BoardAgency: Edelman
The Situation
Petco has been on a multi-year journey to credibly position themselves as a health and wellness company for pets. In November 2018 the company announced its commitment to remove pet food and treats with artificial ingredients from their shelves, marking the company's dedication to doing what's right for pets and the first milestone on its transformation into a health and wellness company. Fast forward to October 2020 and Petco is ready to change the way the world sees them, with a...