Petco: Stop the Shock – Petco Ends the Sale of Electronic “Shock” Collars

Petco, a pet retailer, launched its campaign Stop the Shock to raise awareness among US pet owners of the detrimental effects that electric shock collars can have on their pets.

Campaign details

Brand: PetcoAdvertiser: CVC Capital Partners / CPP Investment BoardAgency: Edelman

The Situation

Petco has been on a multi-year journey to credibly position themselves as a health and wellness company for pets. In November 2018 the company announced its commitment to remove pet food and treats with artificial ingredients from their shelves, marking the company's dedication to doing what's right for pets and the first milestone on its transformation into a health and wellness company. Fast forward to October 2020 and Petco is ready to change the way the world sees them, with a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands