Campaign details
Brand: Pfizer Vaccines UKAgency: Burson Cohn & Wolfe
Overview
Meningococcal meningitis is an uncommon, but serious disease that—if left unattended for as little as 24 hours—can result in life-altering, long-term disabilities, or even death.
In response to the fact UK adolescents (aged 15-24) are largely unaware they're the second most likely age group to develop meningococcal meningitis, Pfizer, the maker of meningococcal meningitis vaccines, wanted to convey the risks -and provide information to young people on how they could protect themselves - through an integrated influencer marketing campaign.
Knowing adolescent audiences are one of the...