Campaign details
Advertiser: Pizza HutBrand: Pizza HutAgency: CreationCountry: Africa
Situation analysis
One mountain. Nineteen thousand feet. A couple guides. A few chilly nights. And one Guinness World Record-setting pizza delivery.
In 2016, Pizza Hut was set to open a restaurant in the company's 100thcountry, Tanzania, making Pizza Hut the first pizza company in the world to operate in 100 countries. With such a huge milestone on the horizon, Pizza Hut knew it wanted to do something big that would create headlines not just in Tanzania, but around the entire world....