Challenge
The launch of the new PlayStation 5 console was one of the most relevant milestones in the entertainment industry. It is that all the communication that was generated around his arrival in Chile made him an object of desire. An important part of it was the work carried out together with the influencers and opinion leaders, with whom it was sought to increase the reach of the key messages of this important launch along with contributing to the "awareness" and amplification of PR actions.
The strategy consisted of integrating communication to profiles related to the entertainment, gaming, technology and...