Summary
In 2018, Plenty of Fish was unlucky in love. And, as the biggest global dating platform, POF found itself as the pariah; the brand associated with any and all horrific dating stories in the media. 86% of the coverage around POF was negative.
Tin Man was brought on board to deliver huge perception change and improve sentiment.
Through a relentless earned media approach grounded in culture and a ground-breaking thought-leadership programme, we flooded the media with positivity and showed POF takes dating security seriously. Tin Man transformed the outlook for the platform, increasing positive sentiment by 45% in 8...