Campaign details
Brand: PurolatorAdvertiser: PurolatorAgency: Weber Shandwick Canada
Summary
The holiday period is typically a time where we come together to share memories, love and gifts. But in 2020, the pandemic forced Canadians to stay home and apart from family and friends. Even sending and receiving packages, vital to Purolator's business during this critical sales period, was risky.
As the leading Canadian-owned courier, Purolator had to tell a unique, emotive story to capture market share during the holiday season. To promote Purolator's expanded network of package pickup and drop-off access points, Weber Shandwick built a...