Quest Diagnostics: Protecting Reputation and Keeping Employees Safe During COVID

Quest Diagnostics (Quest), a clinical laboratory, protected the company's reputation in the US and increased revenue by launching a COVID-19 information hub and prioritising transparency.

Campaign details

Brand: Quest DiagnosticsAdvertiser: Quest Diagnostics

Summary

When the World Health Organization declared COVID-19 a pandemic on January 30, 2020, effective communication to inform, educate and support became critically important, especially for those on the front lines battling the disease. As the leading provider of diagnostic information services, Quest Diagnostics (Quest) knew it would play a critical role in the fight against COVID-19 by providing a significant proportion of the diagnostic testing during the greatest public health crisis of the 21stcentury. When the FDA announced on February 29, 2020 that independent labs could begin...

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