Red Dot: Dots on the map of Myanmar

Red Dot, a mobile payments company, used PR and content marketing to launch its product and sign up retailers in Myanmar.

Campaign details

Advertiser: Red Dot Network Agency: TODAY Ogilvy Public Relations

Situation analysis

Once the envy of Asia, after decades of misguided junta-led strategies, Myanmar emerged a shadow of its former self when sanctions were lifted in 2012. Following the introduction of major government reforms billions of dollars in foreign investment started pouring into Myanmar, igniting what some people predicted to be the world's fastest-ever deployment of mobile services. SIM cards, once reserved for the elite and sold on the black market for upwards of US$5,000 were soon to be available to the masses at an affordable...

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