Rosstat: All Russia Population Census – Digital Rebrand

Rosstat, a federal state statistics service, rebranded the Russian population census by choosing a new logo to introduce a digitalised census format, targeting a younger audience.

Overview

The All-Russian population census is carried out once every 10 years. Rosstat (Russian Federal State Statistics Service - census organizer) is a state conservative structure whose corporate identity has not changed. For the first time, the census will be digital.

But employees did not understand the new census format. We realized that the new identity would reverse this situation.

But in Russia, rebranding of government structures is often perceived negatively. And the negative comes from the design community. We excluded risks for our customer. Made the "dangerous" audience the main participants!

They involved the public and employees in rebranding:...

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