Campaign details
Brand: Royal CaninAdvertiser: Mars Inc
Campaign Description
Pet nutrition company Royal Canin has been the presenting sponsor of the AKC National Championship Dog Show for several years. For the 2019-2020 show, Royal Canin wanted to go beyond the sponsorship to more strategically connect the show activation to a key business initiative –or strengthening its connection to puppies and puppy nutrition. With that, the Royal Canin Puppy Pre-Show was born. The Puppy Pre-Show was an original content production that aired on Twitter in advance of the Animal Planet broadcast of the AKC National Championship Presented by...