Royal Enfield: There is more to motorcycle than meets the eye

Royal Enfield, a motorcycles, bicycles, and parts company, associated its brand with style and safety by launching fashion look books and bringing influencers to stores to increase sales of its motorcycle gear in India.

Campaign details

Agency: AvianWEBrand: Royal Enfield Gear Business

The revving sound of engines, the long winding roads and the whole world to explore! Biking is a passion and biking is a way of life! Royal Enfield is synonymous with motorcycles and has its own set of fanatic biking enthusiasts. However, when it comes to their apparel and gear business, it was an untold story. Royal Enfield entered the apparel market to marry fashion with functionality and safety that amalgamated protection with contemporary needs of consumers. Royal Enfield was keen to build visibility for the apparel and gear...

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