Safaricom plc: Blaze by Safaricom

Safaricom, a mobile network company, raised awareness of its youth platform BLAZE in Kenya, East and Central Africa by creating media launches featuring influencers, experiential events and TV show promotion.

Opening Statement

BLAZE by Safaricom is the first of its kind platform in Kenya, East and Central Africa founded on what Kenyan youth say is most important to them: freedom, empowerment and success. The platform pioneered by Safaricom caters for the needs of the youth aged between 10 and 26. The USD 70 million youth project is a communication and empowerment platform designed by, and for Kenya's youth.

Challenges & Opportunities

Untapped Market/Lack of customized products

The youth segment is a largely untapped market and they are constantly looking for new, affordable, exciting products/propositions that consider their needs...

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