Scott: Tube-free impact-full crash

Scott, a toilet paper company, increased sales and environmental awareness for the problem of toilet paper tube waste, by launching an integrated campaign that used pranks to showcase the amount of cardboard tubes wasted in the US.

Campaign details

Advertiser: Kimberly ClarkBrand: Scott BrandAgency: KetchumCountry: United States

Situation analysis

You're cruising in the passenger's seat of a sports car through L.A. with your friend and YouTube prankster, Roman Atwood, when he mentions he needs to make a stop. Roman pulls up to a warehouse garage and pauses for it to open. At this moment, the car begins to jerk and you see a look of confusion and panic on Roman's face as the car accelerates into the massive garage door. After the initial horror, you realize that you're ok. And...

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