Background & Objectives
Breaking the long-stand norm of the shopping mall industry
Shopping malls' rental charges always depend on in-store sales, so mall owners hesitate to build digital channels. As COVID-19 drastically shifted shopping habits online, Chengdu IFS aims to break the long- stand norm, ride on the advantage of 5G and develop a new immersive business model that merges navigation, sales diversion, loyalty programs, and CRM service.
Goals of the new service model
CDIFS set clear objectives for technology implementation to frog-leap the competition:
- Attract customers with an enhanced shopping experience by making premium and personalized services available...