Campaign details
Brand: Shell MyanmarAgency: TODAY Ogilvy & Mather
Challenge
Myanmar is at a critical point in terms of road safety. Traffic-related deaths per capita tripled over the past decade. One-third of all injuries reported in hospitals are related to traffic accidents. The Asian Development Bank estimates the annual cost of road crashes to Myanmar's society and economy at $800 million. And with close to 11,000 fatalities estimated in 2013, an average of 30+ deaths per day, Myanmar ranked second last in the World Health Organization's Southeast Asia road safety report.
Responding to this challenge, Shell Myanmar,...