Shoprite: How R5 turned into millions

The Shoprite Group, a supermarket chain, stopped fake news spreading about its brand forcing charitable donations by issuing a statement and managing all further brand engagements.

Intro

A small error at a till point,a social media storm and howour communities stepped up.

Retail is hard and fast, and this entry shows that by responding fast, with heart, quelling a fake news story, that a crisis can not only build your reputation, but also reignite a cause.

The crisis

The Shoprite Group launched the #WeActForChange Fund in March 2016 in response to customers who wanted to donate water to drought-stricken communities in KwaZulu-Natal and the Free State at the time.

The logistics are simple: you request that your R5 donation is added at any till...

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