Intro
A small error at a till point,a social media storm and howour communities stepped up.
Retail is hard and fast, and this entry shows that by responding fast, with heart, quelling a fake news story, that a crisis can not only build your reputation, but also reignite a cause.
The crisis
The Shoprite Group launched the #WeActForChange Fund in March 2016 in response to customers who wanted to donate water to drought-stricken communities in KwaZulu-Natal and the Free State at the time.
The logistics are simple: you request that your R5 donation is added at any till...