Sinch: Text for Humanity

Sinch, a telco and cloud communications company, increased business inquiries with its global Text for Humanity campaign.

Background

Sinch is a Swedish cloud communications platform offering B2B technological solutions which sit behind the texting and calling functions for clients such as Facebook, Whatsapp and Google.

Several studies have investigated possible links between social media and smartphone use and poor mental health, including symptoms of depression and anxiety... it doesn't look good.

Sinch needed us to increase brand awareness for them in a way that would make people feel positive about the technology.

The question was, could we help Sinch to attract new business leads by demonstrating the power of their tech solution and at the same time...

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