Situation Analysis:
Pandemic-induced stress and anxiety and the need for better immunity and rest has made sleep even more precious. As a brand that has pioneered sleep solutions for over five decades, Sleepwell understood the anxieties and stress being faced by people and took the charge of ensuring that the nation sleeps well. Through its integrated campaign Making India Sleep Well, the brand sparked conversations around the importance of eight hours of sound, comfortable and hygienic sleep. The campaign promoted the ABCs of healthy sleep— Awareness - Importance of Sleep, Building Consumer Experience and Community Support....