SOLAL: Stay Well with SOLAL

SOLAL, a holistic wellness supplement brand, sparked an important conversation about mental health among South Africans during the coronavirus pandemic by launching workshops, a content series and de-stress press packages for key influencers.

Opening Statement

Mental health, stress and anxiety affect over 17million South Africans, according to Mental Health Federation of South Africa (SA). SOLAL, a holistic wellness supplement brand, has a range of stress and anxiety-relieving pharmaceutical alternatives to support positive mental health.

At a time when South Africans needed it most, our 12-month Stay Well with SOLALcampaign catapulted mental health awareness to the forefront, helped destigmatise talking about mental health issues, and fostered a community underpinned by informative and encouraging conversations. It provided support to thousands of people in need, strengthened SOLAL's brand awareness and increased sales by 19%...

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