Sparks' across Ketchum ignite passion for CSR

Ketchum, an advertising agency, quickly lived up to its employee commitment of supporting CSR initiatives at a global scale by dramatically increasing the number of projects the company undertook in the seven years since the program's launch.

Campaign details

Agency: KetchumCountry: Global

Introduction

In 2016, a year in which many throughout the world felt that their voices, hopes and desires went unheard, it was vital for individuals to know they could have a say and still make a difference. At Ketchum, our culture encourages people to bring their personal passions to the work they do and to the causes we support. A pioneer among large agencies, we formalized our CSR commitment nearly a decade ago, after our employees told us very clearly that we could be doing more. A 2007 employee survey indicated...

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