Campaign details
Brand: Stallergenes GreerAdvertiser: Stallergenes GreerAgency: W2O
The Challenge
Allergy immunotherapy manufacturer Stallergenes Greer has more than 100 years of history in providing high-quality products and personalized service to its allergy specialists and veterinary dermatologists. Allergenic extracts, Stallergenes Greer's primary product offering, are a commoditized product, with price and supply driving much of the customer's decision making. And in recent years, competitors' aggressive marketing and pricing strategies have begun to erode the company's long-held market leadership position.
The challenge to W2O:To blunt competitive threats, Stallergenes Greer was looking for ways to cement its...