Objectives & Challenges
Sunkist is a citrus cooperative built on the notion of sharing. In previous years, experiential events were a critical part of our strategy during key fruit buying season to communicate fresh California-grown citrus to our millennial audience in APAC and bring people together under our brand promise to 'Share What's Real'.
COVID-19 not only disrupted our planned experiential events, but it also completely changed how we connect with one another. Whether it's traveling, sharing a meal, or simply spending time together, social distancing separated and pushed us further apart. Our challenge was to communicate the brand promise...