Swipe right for good: Tinder's #FundHerCause for International Women's Day

Tinder, a dating app, launched the #FundHerCause on International Women's Day, which saw Tinder donate $100 per tweet of the hashtag, alongside the name of a female-friendly non-profit organisation in the US.

Campaign details

Brand: TinderAgency: M Booth

#FundHerCause

When you're the largest and most popular dating app in the world, it's natural for the competition to swipe at your heels. That's the predicament Tinder was in in early 2017.

Bumble, an app created by a former Tinder employee, was getting significant buzz in particular with its claim that it empowered women by letting them make the first move in the dating game. The importance of supporting women's concerns came into even greater focus as the 2016 presidential race started to narrow between the first female candidate of a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands