Syngenta: Turning Science into Storytelling with Virtual Reality

Syngenta, an agricultural science and technology provider, turned science into storytelling in the US with its virtual reality (VR) experience at the Golf Industry Show (GIS).

Campaign details

Brand: SyngentaAdvertiser: ChemChinaAgency: G&S Business Communications

The Challenge

Complex science was slowing key product sales.

When agribusiness leader Syngenta sought to differentiate its three Action brand fungicides to golf course superintendents, what made the products unique also posed the greatest communications challenge: the science. While it's easy enough to grasp how traditional fungicides work to control disease in turfgrass, conveying the additional value of the "plant activator" - an active ingredient in the products that worked like a vaccine against disease, heat and drought - is more complicated, especially with benefits that were...

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