The National Integrity Alliance: The Red Card campaign

The National Integrity Alliance, an organisation made up of four Kenyan-run civic organisations, launched the #RedCard campaign in Kenya to challenge the re-election of leaders who fell short of ethical standards.

Campaign details

Brand: The National Integrity AllianceAgency: In house work by Chapter One and Transparency International

Background

Over the last 30 years, many African countries have evolved new constitutions, laws and institutions to combat abuse of public office, leadership impunity and corruption. Kenya's (2010) constitution has one of the most aspirational chapters on leadership integrity. Yet, the reality has failed to shift to match this aspiration. Grand corruption scandals at national and county levels have hit the Kenyan news repeatedly over the last four years preoccupying all three arms of the Executive, Judiciary and Legislative. Like other...

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