Tostitos: Nacho Average Showdown

Tostitos, a tortilla chip brand, partnered with Guy Fieri and Bill Murray to launch a live virtual nacho-making competition to raise awareness and donations for the Restaurant Employee Relief Fund (RERF) during the COVID-19 pandemic.

Campaign details

Brand: TostitosAdvertiser: Frito-LayAgency: Ketchum

The Assignment

As COVID-19 shut down restaurants across America in the spring of 2020, Tostitos' parent company PepsiCo became a founding partner of the Restaurant Employee Relief Fund (RERF) and launched a series of initiatives designed to bring people together to support restaurants and workers with virtual fundraising events.

Our job was to see what Tostitos could bring to the table.

Nacho Average Showdown

So, we brought the nachos.

The team hooked up two nacho-loving rivals: America's favorite comfort food and diner denizen Guy Fieri, and comedy...

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