Campaign details
Brand: TostitosAdvertiser: Frito-LayAgency: Ketchum
The Assignment
As COVID-19 shut down restaurants across America in the spring of 2020, Tostitos' parent company PepsiCo became a founding partner of the Restaurant Employee Relief Fund (RERF) and launched a series of initiatives designed to bring people together to support restaurants and workers with virtual fundraising events.
Our job was to see what Tostitos could bring to the table.
Nacho Average Showdown
So, we brought the nachos.
The team hooked up two nacho-loving rivals: America's favorite comfort food and diner denizen Guy Fieri, and comedy...