UNICEF and Government of Ghana: Ghanaians Against Child Abuse (GACA)

The Government of Ghana created a social campaign against child abuse in Ghana by launching a media event for key opinion leaders and roadshow for influencers to spread the message.

Campaign Brief

Situational analysis and insights

A 2013 Child Protection baseline research report conducted by the Government of Ghana (GoG)/UNICEF indicated that when children were asked their opinions about physical discipline, 57.5% of respondents (aged 14-17 years) said they were beaten at home 'all the time' or 'sometimes', and 34% confirmed being beaten in school by the teacher in the last month. The estimated total number of children who have been physically or emotionally abused was noted at 3.4 million.

Unfortunately, there's an acceptance of abusive social practices with negative consequences on children. To change this, a social drive was...

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