Upsetting the odds: La Francaise des Jeux’s recording-breaking IPO

La Francaise des Jeux (FDJ), France's lottery operator, promoted its privatisation in France by creating a webpage, films and posters to spread information and a multi-channel hotline to answer questions.

November 21, 2019: The day La Frangaise des Jeux went down in history

La Frangaise des Jeux (FDJ) is France's lottery operator. With about 25 million players, it is the second largest lottery operator across the whole of Europe. For 25 years, the company has continuously diversified its product offer through innovation, growing by 5.2% on average per annum, with a specific focus on sustainable gaming.

On November 21,2019, having appointed Citigate Dewe Rogerson & Grayling as its communications consultants one year previously, FDJ hit the headlines on the day of its privatisation and IPO on Euronext Paris, with results...

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