Viatris: Viagra social media campaign

Viatris, a healthcare company, increased awareness of the link between erectile dysfunction (ED) and low workplace productivity in China by launching a digital campaign with videos and graphics.

Description

Erectile Dysfunction (ED) is a common condition in men with well known personal ramifications. However, a recent study by Pfizer found that men with ED also suffer unique disadvantages in the workplace. The study evaluated the association of ED with work productivity loss, activity impairment, and health-related quality of life across eight countries, including China. Over half of Chinese participants reported experiencing ED, and men with ED reported significantly higher productivity impairment and activity impairment than men without ED. So, we teamed up with Viatris to showcase the key findings, aiming to reinforce the connection between...

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